Eligible Metrics and Dimensions by Report Type

Report TypeEligible Metrics and Dimensions
adGroupDimensions: adGroupId, campaignId, date
Metrics: adSpend, advertisedAddToCart{3,14,30}days, advertisedProductDetailPageViews{3,14,30}days, advertisedSkuSales{3,14,30}days, advertisedSkuUnits{3,14,30}days, attributedOrders{3,14,30}days, attributedUnits{3,14,30}days, attributedSales{3,14,30}days, inStoreAdvertisedSales{3,14,30}days,inStoreOrders{3,14,30}days, inStoreOtherSales{3,14,30}days, inStoreUnitsSold{3,14,30}days, ntbOrders{3,14,30}days, ntbUnits{3,14,30}days, ntbRevenue{3,14,30}days, numAdsClicks, numAdsShown, otherAddToCart{3,14,30}days, otherProductDetailPageViews{3,14,30}days, otherSkuSales{3,14,30}days, otherSkuUnits{3,14,30}days
adItemDimensions: adGroupId, campaignId, date, itemId, itemImage, itemName, skuId
Metrics: adSpend, advertisedAddToCart{3,14,30}days, advertisedProductDetailPageViews{3,14,30}days, advertisedSkuSales{3,14,30}days, advertisedSkuUnits{3,14,30}days, attributedOrders{3,14,30}days, attributedUnits{3,14,30}days, attributedSales{3,14,30}days, inStoreAdvertisedSales{3,14,30}days, inStoreAttributedSales{3,14,30}days, inStoreOrders{3,14,30}days, inStoreOtherSales{3,14,30}days, inStoreUnitsSold{3,14,30}days, ntbOrders{3,14,30}days, ntbUnits{3,14,30}days, ntbRevenue{3,14,30}days, numAdsClicks, numAdsShown, otherAddToCart{3,14,30}days, otherProductDetailPageViews{3,14,30}days, otherSkuSales{3,14,30}days, otherSkuUnits{3,14,30}days
attributedPurchasesDimensions: adGroupId, advertisedItemId, attributionType, campaignId, date, purchasedItemId, purchasedItemName
Metrics: attributedOrders{3,14,30}days, inStoreAdvertisedSales{3,14,30}days, inStoreOrders{3,14,30}days, inStoreOtherSales{3,14,30}days, inStoreUnitsSold{3,14,30}days, ntbOrders{3,14,30}days, ntbUnits{3,14,30}days, ntbRevenue{3,14,30}days, totalSales{3,14,30}days, totalUnits{3,14,30}days.
brandDimensions: adGroupId, brand, campaignId, date
Metrics: adSpend, advertisedAddToCart{3,14,30}days, advertisedProductDetailPageViews{3,14,30}days, advertisedSkuSales{3,14,30}days, advertisedSkuUnits{3,14,30}days, attributedOrders{3,14,30}days, attributedUnits{3,14,30}days, attributedSales{3,14,30}days, inStoreAdvertisedSales{3,14,30}days, inStoreOrders{3,14,30}days, inStoreOtherSales{3,14,30}days, inStoreUnitsSold{3,14,30}days, ntbOrders{3,14,30}days, ntbUnits{3,14,30}days, ntbRevenue{3,14,30}days, numAdsClicks, numAdsShown, otherAddToCart{3,14,30}days, otherProductDetailPageViews{3,14,30}days, otherSkuSales{3,14,30}days, otherSkuUnits{3,14,30}days
categoryDimensions: adGroupId, campaignId, category, date
Metrics: adSpend, advertisedAddToCart{3,14,30}days, advertisedProductDetailPageViews{3,14,30}days, advertisedSkuSales{3,14,30}days, advertisedSkuUnits{3,14,30}days, attributedOrders{3,14,30}days, attributedUnits{3,14,30}days, attributedSales{3,14,30}days, inStoreAdvertisedSales{3,14,30}days, inStoreOrders{3,14,30}days, inStoreOtherSales{3,14,30}days, inStoreUnitsSold{3,14,30}days, ntbOrders{3,14,30}days, ntbUnits{3,14,30}days, ntbRevenue{3,14,30}days, numAdsClicks, numAdsShown, otherAddToCart{3,14,30}days, otherProductDetailPageViews{3,14,30}days, otherSkuSales{3,14,30}days, otherSkuUnits{3,14,30}days
itemHealthDimensions: adGroupIds, campaignIds, date, itemId, primaryVariantId, publishStatus
Metrics: availabilityPct, availabilityPctLastWeek, buyBoxPct, buyBoxPctLastWeek, contentScore, listingQualityScore, offerScore, pageViews, pageViewLastWeek, ratingScore, ratingAndReviewScore, shippingScore, publishedAndInStockScore, priceCompetitivenessScore
itemKeywordDimensions: adGroupId, biddedKeyword, campaignId, date, itemId, keywordId, matchType, searchedKeyword
Metrics: adSpend, advertisedAddToCart{3,14,30}days, advertisedProductDetailPageViews{3,14,30}days, advertisedSkuSales{3,14,30}days, advertisedSkuUnits{3,14,30}days, attributedOrders{3,14,30}days, inStoreAdvertisedSales{3,14,30}days, inStoreOrders{3,14,30}days, inStoreOtherSales{3,14,30}days, inStoreUnitsSold{3,14,30}days, numAdsClicks, numAdsShown, otherAddToCart{3,14,30}days, otherProductDetailPageViews{3,14,30}days, otherSkuSales{3,14,30}days, otherSkuUnits{3,14,30}days
keywordDimensions: adGroupId, biddedKeyword, campaignId, date, keywordId, matchType, searchedKeyword
Metrics: adSpend, advertisedAddToCart{3,14,30}days, advertisedProductDetailPageViews{3,14,30}days, advertisedSkuSales{3,14,30}days, advertisedSkuUnits{3,14,30}days, attributedOrders{3,14,30}days, attributedUnits{3,14,30}days, attributedSales{3,14,30}days, inStoreAdvertisedSales{3,14,30}days, inStoreAttributedSales{3,14,30}days, inStoreOrders{3,14,30}days, inStoreOtherSales{3,14,30}days, inStoreUnitsSold{3,14,30}days, ntbOrders{3,14,30}days, ntbUnits{3,14,30}days, ntbRevenue{3,14,30}days, numAdsClicks, numAdsShown, otherAddToCart{3,14,30}days, otherProductDetailPageViews{3,14,30}days, otherSkuSales{3,14,30}days, otherSkuUnits{3,14,30}days
pageTypeDimensions: adGroupId, campaignId, date, pageType
Metrics: adSpend, advertisedAddToCart{3,14,30}days, advertisedProductDetailPageViews{3,14,30}days, advertisedSkuSales{3,14,30}days, advertisedSkuUnits{3,14,30}days, attributedOrders{3,14,30}days, attributedUnits{3,14,30}days, attributedSales{3,14,30}days, inStoreAdvertisedSales{3,14,30}days, inStoreAttributedSales{3,14,30}days, inStoreOrders{3,14,30}days, inStoreOtherSales{3,14,30}days, inStoreUnitsSold{3,14,30}days, ntbOrders{3,14,30}days, ntbUnits{3,14,30}days, ntbRevenue{3,14,30}days, numAdsClicks, numAdsShown, otherAddToCart{3,14,30}days, otherProductDetailPageViews{3,14,30}days, otherSkuSales{3,14,30}days, otherSkuUnits{3,14,30}days
placementDimensions: adGroupId, campaignId, date, placement
Metrics: adSpend, advertisedAddToCart{3,14,30}days, advertisedProductDetailPageViews{3,14,30}days, advertisedSkuSales{3,14,30}days, advertisedSkuUnits{3,14,30}days, attributedOrders{3,14,30}days, inStoreAdvertisedSales{3,14,30}days, inStoreAttributedSales{3,14,30}days, inStoreOrders{3,14,30}days, inStoreOtherSales{3,14,30}days, inStoreUnitsSold{3,14,30}days, numAdsClicks, numAdsShown, otherAddToCart{3,14,30}days, otherProductDetailPageViews{3,14,30}days, otherSkuSales{3,14,30}days, otherSkuUnits{3,14,30}days
platformDimensions: adGroupId, campaignId, date, platform
Metrics: adSpend, advertisedAddToCart{3,14,30}days, advertisedProductDetailPageViews{3,14,30}days, advertisedSkuSales{3,14,30}days, advertisedSkuUnits{3,14,30}days, attributedOrders{3,14,30}days, attributedUnits{3,14,30}days, attributedSales{3,14,30}days, inStoreAdvertisedSales{3,14,30}days, inStoreAttributedSales{3,14,30}days, inStoreOrders{3,14,30}days, inStoreOtherSales{3,14,30}days, inStoreUnitsSold{3,14,30}days, ntbOrders{3,14,30}days, ntbUnits{3,14,30}days, ntbRevenue{3,14,30}days, numAdsClicks, numAdsShown, otherAddToCart{3,14,30}days, otherProductDetailPageViews{3,14,30}days, otherSkuSales{3,14,30}days, otherSkuUnits{3,14,30}days
searchImpressionDimensions: campaignId, date, monthOf, searchedKeyword, startDate, endDate, weekOf
Metrics: adSpend, advertisedAddToCart{3,14,30}days, advertisedProductDetailPageViews{3,14,30}days, advertisedSkuSales{3,14,30}days, advertisedSkuUnits{3,14,30}days, attributedOrders{3,14,30}days, attributedUnits{3,14,30}days, attributedSales{3,14,30}days, inStoreAdvertisedSales{3,14,30}days, inStoreOrders{3,14,30}days, inStoreOtherSales{3,14,30}days, inStoreUnitsSold{3,14,30}days, ntbOrders{3,14,30}days, ntbUnits{3,14,30}days, ntbRevenue{3,14,30}days, numAdsClicks, numAdsShown, otherAddToCart{3,14,30}days, otherProductDetailPageViews{3,14,30}days, otherSkuSales{3,14,30}days, otherSkuUnits{3,14,30}days, searchedKeywordImpressionRank, searchedKeywordImpressionShare, tosSearchedKeywordImpressionRank, tosSearchedKeywordImpressionShare
videoCampaignsDimensions: adGroupId, campaignId, date
Metrics: adSpend, advertisedAddToCart{3,14,30}days, advertisedProductDetailPageViews{3,14,30}days, advertisedSkuSales{3,14,30}days, advertisedSkuUnits{3,14,30}days, attributedOrders{3,14,30}days, inStoreAdvertisedSales{3,14,30}days, inStoreOrders{3,14,30}days, inStoreOtherSales{3,14,30}days, inStoreUnitsSold{3,14,30}days, ntbOrders{3,14,30}days, ntbUnits{3,14,30}days, ntbRevenue{3,14,30}days, numAdsClicks, numAdsShown, otherAddToCart{3,14,30}days, otherProductDetailPageViews{3,14,30}days, otherSkuSales{3,14,30}days, otherSkuUnits{3,14,30}days, completeViewRevenue{3,14,30}days, haloCompleteViewRevenue{3,14,30}days, totalCompleteViewOrders{3,14,30}days, totalCompleteViewUnits{3,14,30}days, video5SecondViews, videoCompleteViews, videoFirstQuartileViews, videoImpressions, videoMidpointViews, videoThirdQuartileViews, videoUnmutes, viewableImpressions, viewThroughOrders{3,14,30}days, viewThroughSales{3,14,30}days, viewThroughUnitsSold{3,14,30}days
videoKeywordsDimensions: adGroupId, biddedKeyword, campaignId, date, keywordId, matchType
Metrics: adSpend, advertisedAddToCart{3,14,30}days, advertisedProductDetailPageViews{3,14,30}days, advertisedSkuSales{3,14,30}days, advertisedSkuUnits{3,14,30}days, attributedOrders{3,14,30}days, inStoreAdvertisedSales{3,14,30}days, inStoreOrders{3,14,30}days, inStoreOtherSales{3,14,30}days, inStoreUnitsSold{3,14,30}days, ntbOrders{3,14,30}days, ntbUnits{3,14,30}days, ntbRevenue{3,14,30}days, numAdsClicks, numAdsShown, otherAddToCart{3,14,30}days, otherProductDetailPageViews{3,14,30}days, otherSkuSales{3,14,30}days, otherSkuUnits{3,14,30}days, completeViewRevenue{3,14,30}days, haloCompleteViewRevenue{3,14,30}days, totalCompleteViewOrders{3,14,30}days, totalCompleteViewUnits{3,14,30}days, video5SecondViews, videoCompleteViews, videoFirstQuartileViews, videoImpressions, videoMidpointViews, videoThirdQuartileViews, videoUnmutes, viewableImpressions, viewThroughOrders{3,14,30}days, viewThroughSales{3,14,30}days, viewThroughUnitsSold{3,14,30}days