April ‘25 Releases

Sponsored Search

Live

Sponsored Videos expansion to browse pages

Sponsored Videos ads are available on browse pages across Walmart’s desktop and mobile web (note that mobile app is excluded but is scheduled to launch in Q2).

Testing

Migration of Snapshot Reporting v1 Item Keyword and Item Health v2 to the Snapshot reports v2

Walmart Connect is migrating two reports to Snapshot reporting v2: Item Keyword and Item Health (which appears as “itemHealthv2” within Snapshot Reporting v1). This will help partners improve operational efficiency and drive business growth faster for them and their advertisers. This migration makes it easier to integrate with a single endpoint, allowing quick access to performance reporting, which can reduce extra effort and resources. Partners will be able to select which metrics they want to include, as with other reports in Snapshot reporting v2. 

These migrated reports are now available through the sandbox for testing and will be available in production in late-April to early-May.  

With this migration of API reporting to v2, we plan to deprecate Snapshot Reporting v1 early next year. This means that any reports generated using v1 will no longer be available after the deprecation.

Technical Documentation: here