November 16 2025 Changelog

API Change Log

Production

ADDED SKU ID label for Marketplace Item Performance reports

SKU ID labels for Item Performance reports are now live. Partners can now use SKU ID labels to help Marketplace advertisers break out their 3P item performance—especially when the advertiser is promoting the same items from their catalogue across multiple retail media platforms.

Summary

Snapshot Reports v2 Item Performance (adItem) reporting now includes the skuId dimension for 3P items.
Technical documentation:
- Retrieve Snapshot v2 Reports
- List of available metrics (Snapshot Reports v2)

DEPRECATED Reminder: Upcoming Deprecation of Snapshot Reporting v1 on February 9th, 2026

With the migration of API reporting to v2 earlier in 2025, we plan to deprecate Snapshot Reporting v1 on February 9th, 2026. This means that the Item Keyword and Item Health (which appears as itemHealthv2) reports within Snapshot Reporting v1 will no longer be available after the deprecation.

Summary

Transition any Snapshot Reporting v1 reporting workflows to v2 to ensure uninterrupted access to reporting features.
Technical documentation:
- Snapshot Reports v2 (all)

Recommendation: Begin migrating to Snapshot Reports v2 as soon as possible to avoid disruption ahead of the planned deprecation date.