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New: Assortment recommendations | Discovery filters and webhook notifications

Date: April 10, 2026

The Assortment recommendations API has added new functionality to help you discover high-opportunity, customer favorite items, and receive recommendations directly into your systems. These new enhancements introduce smart discovery filters and webhook notifications to support real-time, automated workflows.

What changed

New discovery filters

  • Top GoGet Items: Helps identify high-demand, customer favorite items that sellers are already offering on other marketplaces, but aren’t listed on Walmart.
  • New Items: Provides you with personalized recommendations to help expand and diversify your assortment.

Webhook notifications

  • You can subscribe to receive real-time updates whenever new recommendations get published.
  • The webhook notifications deliver a JSON payload directly to your configured endpoint.

Impacted areas

  • Assortment recommendations API integrations
  • Partner ingestion pipelines and automation workflows

Why it matters

  • Faster opportunity identification: Quickly surface high-value items to help grow your assortment.
  • Automation-ready: Receive recommendations directly into your internal systems with webhooks.
  • Reduced manual effort: Eliminate the need to repeatedly pull or manually check for new recommendations.
  • Scalable integrations: Supports sellers that manage large catalogs and complex workflows.

Next steps