Launch

Moderation Assist (beta)*

Moderation Assist is a new set of tools available through the Display API for Creative. It is designed to simplify and streamline the ad review process by enabling earlier issue detection, clearer feedback, and faster resolution workflows.

Note: Moderation Assist is an assistive feature. While it highlights select issues early in the process, all ads still go through the standard review process to ensure full compliance with all ad policies.

Learn More

Read the Moderation Assist article.

Overview of API Changes

Endpoint	Change Type	Summary of Change	Impact
Initiate Moderation Assist	Launch	Initiates Moderation Assist results for an ad creative.	Identifies potential ad policy issues during the creative production stage and provides high-level guidance on required updates. Helps reduce rejections and resubmissions downstream.
Get Moderation Assist results	Launch	Returns Moderation Assist results.	Enables partners to retrieve automated review insights before formal review.
Get moderation comments	Launch	Retrieves detailed moderation status and reviewer comments for a specific ad creative. Also returns any prior appeals.	Increases transparency into review outcomes and supports faster iteration when updates are required.
Submit substantiation, acknowledgement, or an appeal	Launch	Submits supporting documentation for submitted creatives proactively or in response to Walmart Connect review feedback.	Allows partners to provide required claims or rights verification documentation directly through the API, reducing manual follow-ups and accelerating creative approval workflows.
List all the creatives	Addition	Added new detailedStatus in the response which provides information on `CREATIVE_REVIEW`: `NEEDS_MORE_INFORMATION`, `ESCALATION_REVIEW`, `APPEALED`, `NEW_INFO_PROVIDED`.	Enables partners to look up creative review status.

*This beta is subject to Walmart Connect Product Terms for Beta/Innovation Products.